With less than 48 hours to end 2022, a common happening is the preparation of various churches to round off the year with special services on 31st December, known as Watch Night.
On such occasions, the mega churches spend huge sums of money to mount giant billboards on highways and busy intersections across the cities to advertise their cross over services.
Attracting more worshipers on the night requires a high level of creativity that could bring people from far and near to attend that service. Every member of the Christian community therefore puts premium on it.
Over the years, the need to attract more worshipers sparked a creativity competition among the mega churches who started designing unique art works with new captions instead of the well known ’31st Watch Night’ service.
Some of the creative variations are; Cross Over, Jump Over, Transition, Change Over, Move Over and Escape.
The sizes of the billboards mounted in town depends on how big and rich the church is. Therefore, while the mega churches are displaying giant billboards, the medium and small scale churches are making do with posters posted at any available space in town.
Here are some photos of ‘Watch Night service’ notices:
