A killer traction slide needs as much favorable customer and market data as you can gather, such as recurring revenue, customer acquisition cost and conversion rates.
It’s your first opportunity to show off and build investor confidence simultaneously. But what if you don’t have any wins to boast about yet?
For pre-revenue startups, Haje Jan Kamps says the traction slide should “describe the risk you’ve designed out of the business,” such as regulatory uncertainty.
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“To figure out what investors are most scared about, talk to them and pay attention to the questions they ask,” he writes. “You can then design an experiment around that and report your findings as traction.”
Thanks very much for reading,
Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist
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5 key questions climate tech founders should ask impact investors
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The entrepreneurs building in this sector have lofty aspirations, says Agnes Svensson, chief impact officer at Norrsken VC, but enthusiasm can only get you so far.
“To help drive more trackable impact investments, here are five key questions that all founders should consider asking impact investors competing for a space on your cap table.”
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The company “is building a marketplace for the circular economy of plastic,” writes Haje Jan Kamps:
- Cover slide
- Team slide
- Vision slide
- Problem slide
- Value proposition slide 1
- Solution slide
- Marketplace vision slide
- Product slide
- Technology overview 1
- Technology overview 2
- Value proposition slide 2
- Market size slide
FedNow instant payments are about to unlock fintech investment opportunities
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